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Privacy

Pure Lubrication Privacy Policy

Last updated: October 2025
Pure Lubrication Limited
Affric House, Beechwood Business Park, Inverness, IV2 3BW

1. Overview

At Pure Lubrication Limited, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, and safeguard your data when you visit www.purelubrication.co.uk or interact with us in other ways.

We follow the requirements of the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

2. Who We Are

Pure Lubrication Limited is a UK-registered company that supplies lubrication products, systems, and services.
We act as the data controller, which means we determine how and why your personal data is processed.

If you have any questions about this notice, please contact us at:
📧 info@purelubrication.co.uk
📞 01463 717 999

3. What Data We Collect

We may collect and process the following types of personal information:

  • Contact details such as your name, company, email address, and phone number.

  • Technical data including IP address, browser type, and usage statistics (through analytics cookies).

  • Communications data such as emails, contact-form submissions, and feedback messages.

We collect this information directly from you or automatically via cookies and analytics tools.

4. How We Use Your Data

We only use your data when we have a lawful basis under UK GDPR. Typically, this includes:

  • Legitimate interest: to operate and improve our website, respond to enquiries, and provide relevant content.

  • Contractual necessity: to supply products or services you request.

  • Consent: to send marketing communications or newsletters.

  • Legal obligation: to meet record-keeping or regulatory requirements.

We never sell or rent personal information to third parties.

5. Cookies and Analytics

Our website uses cookies to make browsing easier and more efficient.

When you first visit, you can choose to allow or reject non-essential cookies.
This consent system ensures compliance with UK PECR rules.

We also use Google Analytics to understand website performance and visitor behaviour.
Google may set cookies on your device, but the data we collect is anonymised and never identifies you personally.

You can read Google’s privacy policy here: https://policies.google.com/privacy.

If you prefer, you can disable cookies through your browser settings, though some website features may not function properly.

6. Marketing Communications

With your consent, we may send you information about our products, services, or company updates by email.
You can withdraw your consent or unsubscribe at any time by clicking the link in our emails or contacting us directly.

All email campaigns comply with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR marketing standards.

7. How We Protect Your Data

We use appropriate technical and organisational measures to protect your data from loss, misuse, or unauthorised access.
Examples include secure servers, access controls, and encryption where appropriate.

In addition, we train staff regularly on data-protection best practice and review our security measures on an ongoing basis.

8. How Long We Keep Your Data

We keep your personal information only as long as necessary to fulfil the purpose it was collected for — for example, to provide a service or respond to an enquiry.
When data is no longer needed, we delete it securely.

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.

  • Rectification: Ask us to correct any inaccurate or incomplete information.

  • Erasure: Request that we delete your personal data (“right to be forgotten”).

  • Restriction: Ask us to limit how we process your data.

  • Data portability: Receive your data in a structured format for reuse elsewhere.

  • Objection: Object to our processing where it’s based on legitimate interests or direct marketing.

  • Withdraw consent: Where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, please email info@purelubrication.co.uk.
We aim to respond within one month of receiving your request.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

10. External Links and Social Media

Our website may include links to third-party websites or social-media platforms.
Although we strive to link only to trusted sources, we are not responsible for the content or privacy practices of those external sites.

When using social-media buttons on our site, please be aware that the platforms may collect data independently under their own privacy policies.

11. Changes to This Policy

We review and update this Privacy Policy regularly to reflect changes in law or our practices.
The latest version will always be available on our website with the updated date shown at the top.

12. Contact Us

If you have any questions or concerns about this policy or how we handle your personal data, please contact:
📍 Pure Lubrication Limited
Affric House, Beechwood Business Park, Inverness IV2 3BW
📧 info@purelubrication.co.uk